In their strategy against the July 3 coup, the Brothers and their allies have relied on an implicit threat of violence or social breakdown (and the riling of their camp through sectarian discourse pitting the coup as a war on Islam, conveniently absolving themselves for their responsibility for a disastrous year) , combined with the notion of democratic legitimacy, i.e. that they were after all elected and that, even if popular, it was still a coup. On the latter argument, they may have gained some ground over time both at home and abroad. But on the former, they got things very, very wrong: their opponents will welcome their camp's rhetorical and actual violence, and use it to whitewash their own.